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Press Release |
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For Immediate Release
"One of the classic movie moments and memories is Tom Hanks hopping across the giant keyboard at FAO Schwarz in the movie Big," said Chris Salter, inventor of Piano Wizard and founder of parent company Allegro Multimedia. "In that moment, he brings out the musical child in all of us, and that is what we have strived to do with Piano Wizard from the outset." "To have Piano Wizard as part of that landmark annual toy display is a delight for us and the children, because now they can play real music quickly and easily, almost magically, the way they did in the movie", Salter added. Piano Wizard is rapidly gaining popularity everywhere, because it combines the fun of a video game with the fundamentals of piano lessons. That means children can sit at a keyboard and instantly play music. What once felt like practice now feels like play, and the sky is the limit when kids are engaged and enthusiastic. Piano Wizard includes a CD containing its proprietary computer game, color-coded stickers, and is bundled with or without an electronic MIDI keyboard. The Piano Wizard software allows kids to simply and quickly hit the correct note at the correct time, letting the user play actual songs immediately, and in the process, learn music logic, theory and notation while playing a game. The display will run until Christmas Eve, and as is the case with most of the toys in the FAO Schwarz display, it will allow shoppers to play the game at the display. About Allegro Multimedia Allegro Multimedia's mission is to; increase music literacy and the ability to play and read music among all classes of people; to provide an answer for parents and educators as well as religious groups and government agencies to combat the onslaught of mind-numbing violence and destruction that has traditionally dominated the video game industry; and to build long-term relationships with customers by providing quality products, training, support and additional exciting gaming products that continue to move this mission forward in a fun, safe, exciting, and yet non-violent and yet exciting way. Allegro Multimedia seeks to create a tidal wave of interest in music making and achieve universal musical literacy among all people regardless of age, through fun and exciting non-violent, music training video games. About FAO Schwarz The Company's flagship store opened at its current location at the corner of 58th Street and Fifth Avenue in 1986 and was joined in 1997 by its sister store in the Forum Shops at Caesars Palace in Las Vegas. Today, FAO Schwarz is not only the oldest toy store in the United States, but one of the oldest retail establishments of any kind. FAO Schwarz has been an essential part of any visit to New York for generations of children—and adults—from every corner of the globe. The store's guiding principle has not changed since 1862: to provide the world's children with the world's most extraordinary toys. |
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| Contacts: | Brian Metcalf
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