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For Immediate Release Allegro Rainbow Signs With Euro RSCG 4D DRTV To Bring Revolutionary December 1, 2005, Tampa, FL-- The revolutionary new music learning game, Piano Wizard™, and Euro RSCG 4D DRTV, one of the world's largest direct-to-consumer advertising and marketing agencies, have joined forces to take this musical game to the mass market. Allegro Rainbow has signed an Agency of Record agreement that makes Euro RSCG 4D DRTV its agency for Web-based marketing and direct response television. Euro RSCG 4D DRTV's new business director, Tom McCabe, felt that Allegro's vision for its product line, that begins with Piano Wizard, was a perfect fit for how the agency develops consumer relationships. "It's not often that original thought and solid product concept , design and execution are brought to the table by a new company, but Allegro has really put it all together," McCabe said. "Piano Wizard is that next generation product that is going to set the pace for every other music-based game that follows it. I was amazed by the simplicity and effectiveness of the game. We are delighted to be a part of bringing this musical breakthrough to parents and children nationwide." Euro RSCG 4D DRTV is a leading integrated marketing communications company with divisions that deliver powerful solutions in Web-oriented and direct response television arenas. With hundreds of offices around the world and a client base that includes some of the top consumer brands in the country, Euro RSCG 4D DRTV is a highly qualified marketing partner, according to Allegro CEO, Chris Salter. "We knew we had to approach the mass market directly and imaginatively and with as many pipelines to consumers as possible," Salter said. "Piano Wizard represents a significant shift in the way we introduce music to kids as well as adults, with many people thinking that it simply can't be done, or conversely, that they have seen this before. Because of these perceptions, we knew we needed someone who could help us deliver our unique message in multiple mediums and help let people see for themselves that the gateways to music are now wide open for everyone. Euro RSCG 4D DRTV has the experience and the reach to do both for us. It's exciting to have talented like-minded partners who get as inspired as we are." Allegro Rainbow, maker of flagship product Piano Wizard, is a leading provider of non-violent music gaming software and musical educational tools that teach both young and old alike how to play the piano and read music. The company's exciting new PC video game, Piano Wizard, integrates computer-based piano tutorial software with a fun, interactive gaming environment. As such, it has the unique ability to transform tedious and repetitive practice sessions into an exciting and deeply rewarding video game experience for people of all ages and musical abilities. Because Piano Wizard is primarily a video game, but with a deeply appealing educational aspect, it is one of the first video game suitable for home shopping and infomercial marketing. The product will provide consumers with a non-violent alternative to traditional video games that is fun, compelling, and challenging. Simultaneously, it will teach musical literacy. About Allegro Rainbow Allegro Rainbow, Inc. is a leading provider of music gaming software and musical educational tools that teach both young and old alike how to play the piano and read music. Allegro Rainbow's mission is to increase music literacy and the ability to play and read music among all classes of people; to provide an answer for parents and educators as well as religious groups and government agencies to combat the onslaught of mind-numbing violence and destruction that has traditionally dominated the video game industry; and to build long-term relationships with our customers by providing quality products, training, support and additional exciting gaming products that continue to move the company's mission forward in a fun, safe, exciting, and yet non-violent and yet exciting way for their children. Allegro Rainbow seeks to create a tidal wave of interest in music making and achieve universal musical literacy among all people regardless of age. Allegro Rainbow is aligned a wide variety of promotional and technology partners, including keyboard manufacturers M-Audio, MIDI software partner Midisoft, interactive ad agency Euro RSCG, infomercial production company, One Productions and MIDI song provider CyberMIDI. About Euro RSCG 4D DRTV With offices in Portland, OR and Carlsbad, CA, Euro RSCG 4D DRTV is the largest full-service DRTV agency in the world. Euro RSCG 4D DRTV provides fully integrated DRTV services - including research, creative, production, media and logistics - to a variety of clients, including several Fortune 1000 companies. Euro RSCG 4D DRTV has managed campaigns that have generated over $7.5 billion in sales, and with over 17 years of experience, has managed hundreds of programs for clients such as Bissell Homecare, Inc., Select Comfort, Good Times Entertainment, Countrywide, DIRECTV, MSN TV, Savvier and Euro Pro. About Euro RSCG Worldwide Euro RSCG 4D TV is part of Euro RSCG Worldwide, a leading integrated marketing communications agency, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Air France, Carrefour, Charles Schwab, Citigroup, Danone Group, Diageo, France Telecom, Jaguar, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Pfizer, Reckitt Benckiser, Sanofi-Aventis, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris: HAV.PA; Nasdaq: HAVS). |
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| Contacts: | Brian Metcalf
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